This summer-themed photoshoot was rooted in crafting concepts that embodied the carefree spirit of the season, from relaxed picnics, to indulgent flavor close-ups and vibrant dinner party settings. Every theme was thoughtfully designed to engage the target audience while maintaining versatility for digital platforms.

The result was a collection of compelling content that captured the fun, dreamy energy of summer while highlighting Ben & Jerry’s irresistible flavors. These versatile assets were specifically designed to shine across social media channels, inspiring engagement, strengthening brand presence, and driving sales growth. This campaign brought the joy of summer (and ice cream) to life in a way that truly resonated with fans.